DISCLOSURE

To comply with my non-disclosure agreement, I’ve omitted to not display any visual samples as it contain confidential details about the company. However, if you’re interested in visual examples, I invite you to experience it firsthand at learning.sap.com.

For a deeper dive into the complex strategies and operations behind my work, continue reading—you’ll gain valuable insights into the processes that drive impactful results.

BRIEF

SAP helps the world run better and improve people’s lives by enabling companies of all sizes and industries to become intelligent, sustainable enterprises. SAP provides software solutions that help businesses manage operations efficiently, drive innovation, and create positive economic, environmental, and social impact. This includes supporting digital transformation, cloud adoption, and enabling organizations to run seamlessly across their entire value chain.

STRATEGY, VISION & SCOPE

My strategy for setting product vision and driving innovation revolves around deep user understanding and data-driven insights. By blending research with creative ideation, I identify emerging opportunities and unmet needs in the market. I ensure that product discovery is grounded in both user feedback and business objectives, fostering a culture of continuous innovation. This approach allows us to create forward-thinking solutions that not only address current challenges but also anticipate future demands, keeping us ahead in the market.

MY CHALLENGE

One of the biggest challenges I face is navigating the fast-paced nature of the tech industry while working within a large organization with deep-rooted legacy systems. Balancing the need for innovation with the realities of long-established processes requires constant adaptation and foresight. As a champion for change, I act as both a cheerleader and facilitator, helping to drive innovation while ensuring that teams across the organization embrace new ideas and methodologies. Managing this delicate balance, while staying ahead of industry trends, is crucial to achieving long-term success and fostering a culture of continuous improvement.

LEADERSHIP 

My work process involves presenting data-driven insights and user research to leadership, helping them prioritize key areas to ensure organizational alignment. I collaborate closely with design, engineering, and research teams to ensure feature development is aligned with strategic goals, while also running and strategizing scalable design processes and UX operations within the organization.

I focus on educating colleagues across departments, ensuring everyone—from leadership to designers, engineers, and researchers—understands what we’re building, why it’s important, and how we’ll execute it. This approach fosters collaboration and keeps the entire organization aligned with our vision and priorities, while ensuring that research and design processes scale efficiently.

THE FRAMEWORK

The biggest challenge I face throughout this project is balancing moving forward with designs, whilst collaborating and strategizing with my stakeholders. Since my work touches every part of our business, I need to coordinate and get buy‐in from many members, and getting consistent alignment is hard.

Managing feedback is even more challenging because it feels like a never-ending spectrum of viewpoints.
The impact is agony on time spent on outputs and sadly, as this often goes, output is often times valued over impact.

I observe this pattern often in the project live cycle and when time omits I spend a good amount of time on workshops, creating documentation of all the decisions that has been made and document to articulate and distribute design rationale. Doing this upfront is time consuming, but saves a lot of back‐and‐forth as the project progresses.

MY PROCESS

1.  Audit
2. Industry Benchmarking
3. Qualitative & Quantitative Research
4. Personas
5. Ideation & Validation
6. Creation
7. Test (Summative)
8. Iterate

FINAL PRODUCT

The final product is never truly final. It’s a living, evolving entity, continuously shaped and refined through ongoing iterations and improvements in the design process. I see it as a dynamic system that thrives on constant input and adaptation to stay aligned with user needs and business goals.

RESEARCH & DATA DRIVEN OPS

PRODUCT & UI DESIGN SAMPLES

For UI and visual design, we use a system design methodology that is deeply integrated and multifaceted, enabling us to scale design efficiently across the organization. Our design system ensures consistency while allowing flexibility to adapt to evolving user needs. It serves as a foundation for collaboration between teams, streamlining our approach to creating cohesive, user-centered experiences. Our design systems are constantly evolving, and you can explore the most up-to-date developments by visiting learning.sap.com, where we showcase the latest advancements and iterations.

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